THE THEME OF HEALTHY LIFESTYLE IN CHILDREN’S MAGAZINES AS AN INTERDISCIPLINARY APPROACH TO THE PREVENTION OF MORBIDITY IN THE WORLD´S POPULATION
THE THEME OF HEALTHY LIFESTYLE IN CHILDREN’S MAGAZINES AS AN INTERDISCIPLINARY APPROACH TO THE PREVENTION OF MORBIDITY IN THE WORLD´S POPULATION

Summary/Abstract: According to world experts, obesity is currently a more serious problem than malnutrition. According to the World Health Organization (WHO), more than 1.9 billion adults were overweight in 2014, of whom 600 million had obesity that is considered a chronic disease which achieves epidemic proportions. The same WHO report states that in Europe overweight in children under 5 is 12.4%. WHO has set a worldwide target for reducing the number of obese persons by 2025 to the levels of the year 2010. The aim of this article is to pursue an interdisciplinary approach to prevention and health protection. The main objective in this context was to analyse children’s magazines, to what extent they do or do not play a role in disease prevention and promoting a healthy lifestyle. The research was conducted on a sample of 107 European and some non-European children’s magazines. Research suggests that only 8,41% of children’s magazines publish articles on the topic of health and healthy lifestyle. Another research that focused on reading frequency of various texts shows that 40% of respondents and almost 16.7% of readers read articles with the subject matter. Research has shown that there is a big difference between the low interest of children’s magazine editors to publish articles on the subject of health and a healthy lifestyle and the strong interest of readers in these topics. Researches give information and, consequently, opportunities for practice, to include articles on children’s health and healthy lifestyle in children’s magazines, thereby engaging in an interdisciplinary approach to addressing global health.

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