STORYTELLING METHOD IN POPULAR SCIENCE JOURNALISM
STORYTELLING METHOD IN POPULAR SCIENCE JOURNALISM
Author(s): Svetlana PaniukovaSubject(s): Media studies, Social Informatics, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: digital storytelling; popular science blogging; popular science journalism; video blog; YouTube;
Summary/Abstract: In this study, the storytelling method and its type - digital storytelling is considered. These are the classic techniques used in the media for a long time. In this case, we are investigating the use of digital storytelling in an atypical segment - Russian popular science journalism. At present, this media field is going through a stage of active development. Journalists and bloggers who have devoted themselves to the topic of science are looking for new formats and techniques for creating high-quality content for a mass audience. The research material is 38 videos of popular Russian channels “Utopia Show” and “Topless”, published on YouTube video hosting. The analysis of these sources helps to conclude on the frequency of use of the digital storytelling method in modern popular science materials, to formulate its main functions and advantages of integration into the content.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 112-118
- Page Count: 7
- Language: English