Social marketing and social distancing: Jordan experience in combating COVID-19
Social marketing and social distancing: Jordan experience in combating COVID-19
Author(s): Ahed AlkhatibSubject(s): Government/Political systems, State/Government and Education, Behaviorism, Health and medicine and law, Social Norms / Social Control
Published by: EDIS- Publishing Institution of the University of Zilina
Keywords: COVID-19; social marketing; social distancing; economy; Jordan;
Summary/Abstract: This study explored the efforts input by the Jordanian government to control COVID-19. The government implemented the concept of social marketing successfully, and leadership was very useful. Social distancing was obligatorily applied and people accepted that. as the disease progressed more, the government applied more forcing steps to make social distancing more effective. From the economic point of view, the government paid salaries for all employees, cut all discounts, and collaborated with banks not take loan fees until the crisis is over. Moreover, the government established online education for schools and universities. The confidence of people with measures of the government increased. The overall health results controlled the disease, and it is expected to see Jordan free of COVID-19 soon.
Journal: Dialogo
- Issue Year: 6/2019
- Issue No: 2
- Page Range: 33-43
- Page Count: 11
- Language: English