Corporate Social Responsibility and Innovation – the Meaningful Connection
Corporate Social Responsibility and Innovation – the Meaningful Connection

Summary/Abstract: The purpose of this study is to present the relationship that exists between the Corporate Social Responsibility concept and the innovations realised by companies. The connection is determined by corporate culture and is linked to overall organisational performance. The fundamental theoretical statements of the above constructs are outlined, as well as the relationship that exists between them. The importance of the CSR – innovation relationship is formulated. The theory is exemplified by a case study of a real Bulgarian company, VB Studio Ltd.The conclusion is that understanding the essential importance of the two-way link between the implementation of innovation in the context of CSR leads to an increased overall organisational performance by meeting specific public needs, and current general needs encourage the generation and introduction of innovation.

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