In jedem vollen Glase Wein … Emotionen und persuasive Mittel in der Sprache über den Wein und rund um den Wein
In jedem vollen Glase Wein … Emotions and Persuasive Means in the Language about and around Wine

Summary/Abstract: Wine is dealt with by scientific disciplines, trade and gastronomy experts, as well as people in their daily lives, but also by poets adoring and/or telling about wine. The attitude of speakers to wine is therefore completely different. Depending on the communication situation and the speaker´s intention, emotions play a very important role. This paper aims to show the extent of emotionality with which the text producers express themselves in various communication areas / situations on wine and also which persuasive language means they use to describe wine in accompanying and advertising texts.

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