Collateral Growth: Digitalgaming Sector During the COVID-19 Outbreak
Collateral Growth: Digitalgaming Sector During the COVID-19 Outbreak
Author(s): Michal Kabát, Nikola Kaňuková, Alexandra KukumbergováSubject(s): Social Sciences, Media studies, Essay|Book Review |Scientific Life, Communication studies, Theory of Communication, Scientific Life
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Summary/Abstract: It is no secret that the professional part of the sport industry is mostly funded by the amount of sponsor’s visibility to fans and means of getting their attention. Championships, leagues, challenges, shows and even bathroom selfies of athletes help to sell advertisement opportunities for brand managers to receive more views.
Journal: Acta Ludologica
- Issue Year: 3/2020
- Issue No: 1
- Page Range: 80-82
- Page Count: 3
- Language: English