MARKETING ALBANIA THROUGH FOREIGN SOCIAL MEDIA
MARKETING ALBANIA THROUGH FOREIGN SOCIAL MEDIA

Summary/Abstract: This paper seeks to study the status of the Albania`s promotion through foreign social media a new country regarding tourist relations but old as far as a nation, culture and traditions or one of the oldest people in the Eastern Balkans. Its aim is to analyze the current situation of Albania being promoted worldwide via social networking but not only, its cultural values, traditions, sportive activities and more. This research paper will also draw conclusions that help to know and understand this type of tourism promotion. Moreover, there will also be some research into these websites and concrete examples will be brought concerning the travelers reactions and their expectations towards this country. Nevertheless, research will also consist of the impact and reaction this phenomenon is having on the Albanian society and the people themselves. The methodology that will be utilized is that of descriptive and comparative. A number of conclusions will be drawn at the end of this research paper so that to demonstrate this phenomenon`s outcomes into the society. This research is proposed to be conducted through a content analysis and description of some foreign social sites advertising Albania in many European and Mediterranean counties using English as means of communication.

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