Memory and the Contemporary Relevance of the Past
Memory and the Contemporary Relevance of the Past

Summary/Abstract: As products that can be sold and bought, elements of the recent and more distant past become more and more important from the point of view of consumption, a process which adheres to the logic of commercial culture. At the same time, academic history is becoming less relevant as a source of authentic images of the past. As a result of the arbitrary selection of sources for different purposes and needs, the past has moved into our neighborhood (i.e. it has become an omnipresent part of the jumbled image repertoire of our everyday lives), and as a consequence, we find ourselves surrounded by a rather eclectic type of history. The past has become a commodity, and it has acquired a new valence as a source of collective and personal identity. Societies relate to their own pasts through the mechanisms of memory. Collective memory, as a source of social and personal identity, is partly a kind of history appropriated by the different groups of contemporary society. The manner in which this appropriation is effected highlights the potential role of academic history as a critical observer of relevant social processes in the past (and present).

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