Przyczyny oraz skutki implementacji zasad społecznej odpowiedzialności biznesu do zarządzania firmą
Reasons and effects of the implementation of corporate social responsibility principles into company management

Summary/Abstract: In the last decade, governments and stakeholders’ expectations of companies regarding responsible business behaviour have increased. Profitability and efficiency cease to be the only key features that the company wants to be known for. The social context of business and its’ contribution to sustainable development, regardless of legal status, size or industry, is becoming increasingly important. The aim of the article is to analyze the motives and benefits of implementing social responsibility into the management practice of companies. To achieve this goal, an analysis and synthesis of the subject literature as well as statistical secondary data analysis were carried out. The conclusions imply that the motives for implementing the principles of social responsibility are various, but they bring benefits – internal and external.

• Details
• Contents