Consumers' perception of the concept of "Made to Measure" in tailoring clothing Cover Image

Percepția consumatorilor privind conceptul de ”made to measure” în croiala obiectelor vestimentare
Consumers' perception of the concept of "Made to Measure" in tailoring clothing

Author(s): David-Florin Ciocodeică
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology
Published by: EDITURA ASE
Keywords: made to measure; clothes; suit; elegance; perception; customers;

Summary/Abstract: Clothes characterize us, they send out who we are or, at worst, who we want to be. This article shows how we can be unique in worming clothes, putting into value a well-known concept, the concept "Made to Measure". We will present consumers' perceptions of this concept, its evolution over time, and its degree of use at present.

  • Issue Year: 2018
  • Issue No: 7
  • Page Range: 168-179
  • Page Count: 12
  • Language: Romanian