Съвременни тенденции в развитието на електронната търговия на световните пазари
Current trends of electronic commercial development in the world markets
Author(s): Tatiana Orekhova, Yaroslav TertychnyiSubject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: E-commerce; e-business; information and communication technologies; Internet trading; cryptocurrency
Summary/Abstract: The article deals with the features of the e-commerce development in the modern world economy. The article analyzes the interpretation of the term "e-commerce" by various domestic and foreign scientists. The study specified three levels of e-commerce. The article also identifies five major e-commerce features - advertising, product demonstration, transactions, after-sales service, long-term customer relationships. The article demonstrates the main effects of e-commerce on the economy, such as: growing competition, globalization of business spheres, personalization of interaction, reduction of distribution channels, cost savings. The analysis of B2C e-commerce sales volume in the regions of the world during 2012–2017 identified a significant level of the direction development in the Asia-Pacific region.
Journal: Бизнес управление
- Issue Year: 31/2019
- Issue No: 4
- Page Range: 43-57
- Page Count: 15
- Language: Bulgarian