GRAPHIC NORM IN MODERN MEDIA TEXTS ABOUT CINEMA
GRAPHIC NORM IN MODERN MEDIA TEXTS ABOUT CINEMA

Summary/Abstract: Actively responding to the key problems of modernity, comprehending relevant sociocultural processes and history, acting as a translator of cultural codes, stereotypes, influencing the worldview of the audience, cinema is one of the central cores in mass audiovisual communication. The flow of film criticism provides filmmakers with a presence in the infosphere, lobbies their interests, attracts distributors and audiences to film production, and promotes films outside national markets. The abundance of information leads to the development of specific forms of media texts. They allow the most optimal structure of content. The development of a repertoire of non-verbal elements of media texts allows optimizing communication. The strengthening of the role of these elements of communication is concerned with the visualization of the pragmatic component of media texts, as well as withthe tendency ofthe unified representation of content. In this work, changes in the field of graphic norm are noted and the functional specialization of non-verbal components in cinema media texts identified.

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