FINANCING OF CULTURAL MANAGEMENT IN REGIONAL SELF-GOVERNMENT
FINANCING OF CULTURAL MANAGEMENT IN REGIONAL SELF-GOVERNMENT

Summary/Abstract: The development of the society is influenced by a number of factors, which are directly or indirectly influenced by the amount of available funds. The role of the state is to create an appropriate environment for its citizens. This involves not only creating a suitable working environment, ensuring a quality education system, but also organizing leisure activities. By investing funds in leisure activities, the state also invests in the recreation of its citizens, which can increase their productivity. To this end, it is essential to establish and operate a system of cultural institutions in which citizens could spend their free time and relax. However, it is necessary to promote the attendance of cultural institutions by a suitable marketing strategy. That is why marketing communication can be seen as a prerequisite for an effective culture system. The paper deals with the analysis of budgets of regional self-government authorities with an emphasis on cultural management. The aim of the paper is to examine the volume of funds invested in the field of cultural management This area can be seen as crucial in the organization of leisure, but also in improving the quality of citizen’s life.

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