EXAMINE CONSUMER SATISFACTION IN POSTAL SERVICES IN SLOVAKIA
EXAMINE CONSUMER SATISFACTION IN POSTAL SERVICES IN SLOVAKIA
Author(s): Ivo Doležal, Miroslava Skýpalová, Urban Kováč, Peter PšenákSubject(s): Social Sciences, Media studies, Communication studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Decision Theory; Discrete Choice Experiment; Stochastic Models;
Summary/Abstract: European Commission’s Postal Directive recommends EU member states to better understand to the user needs and preferences for postal service. Various EU member states have employed various techniques to measure consumer preferences in postal markets that link senders and recipients. This is a challenging task that needs careful consideration of technical, economic and social environment evolution of postal consumer needs. The aim of this paper is to examine consumer satisfaction for postal services in Slovakia. The analysis examines how these consumer preferences vary across 260 residential consumers and 90 business customers.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 482-495
- Page Count: 14
- Language: English