NEW CONSUMER GENERATION WANT TO STAY ONLINE
NEW CONSUMER GENERATION WANT TO STAY ONLINE
Author(s): Pavel BeňoSubject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Cloud Computing; Consumer Behaviour; Laboratory of Physics; Remote Laboratory; Remote Laboratory as a Service; Thin Client;
Summary/Abstract: How to change marketing in Physics, Chemistry and Sciences education? We have been asking ourselves this question for a long time. The main impact is in the development of new technologies, where emphasis is given on that everything is going to be online. The interest to come to the laboratory, build an experiment and gain knowledge had lowered significantly. That is why it is necessary to approach the new generation differently. The new approach in the teaching of sciences wind to us in the form of building Remote Laboratories (RLs). RLs, thereby are always connected to the internet, they open the door for our students, our young generation to sciences. The propagation of our RLs is worldwide and our laboratories was part of the world’s best. In this way we are coming in touch with young generation closer, however how to provide to them sufficient amount of information, to engage enough that they start to use it? Traditional methods of marketing failed, so we are left with new methods, which are online positive. Our marketing strategy built on the usage of Cloud Computing services intrigue the young generation more and more. So, what are sciences, physics or chemistry, which are in cloud?
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 412-421
- Page Count: 10
- Language: English