MEDIA, ELECTION CAMPAIGN AND MIGRATION CRISIS
MEDIA, ELECTION CAMPAIGN AND MIGRATION CRISIS

Summary/Abstract: The work focuses on the pre-election campaign in Slovakia in 2016 after the outbreak of the migration crisis. The migration crisis has significantly affected the shaping of pre-election programs, but has also influenced pre-election slogans and the expression of political party representatives. The media played an important role in representing the attitudes of political parties, but also in perceiving the migration crisis. Through the media, the political parties represented their attitudes to the migration crisis, but also to the quota mechanism. The aim of the discourse analysis is to point out the campaign of selected political parties that have used the issue of migration as their mobilization act. For the research were selected parties Smer-SD, SaS (Freedom and solidarity) and We are a family - Boris Kollár.

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