SOME TENDENCIES IN COMMUNICATION OF NONPROFIT ORGANIZATIONS IN THE CZECH REPUBLIC
SOME TENDENCIES IN COMMUNICATION OF NONPROFIT ORGANIZATIONS IN THE CZECH REPUBLIC
Author(s): Dušan PavlůSubject(s): Social Sciences, Media studies, Communication studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Communication; Communication Strategy; Effectiveness of Communication; Non-Governmental Nonprofit Organization; Nonprofit Sector; Professionalism; Qualification of Marketers in the Nonprofit Sector;
Summary/Abstract: The paper is focused on some more general trends in marketing communication of nonprofit organizations in the Czech Republic. It is based on some public opinion surveys regarding the effectiveness of marketing communication in the nonprofit organization sector, specific knowledge and awareness of the program of the nonprofit sector and willingness to be personally engaged in this area, analyses of communication practice of the nonprofit sector. The goal is to find the way to a more rational and long-term grounds on which to improve the current situation.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 256-266
- Page Count: 11
- Language: English