Трансформация на дистрибуцията в резултат от процеса на дигитализация
Transformation of the Distribution Field Under the Digitalization Process
Author(s): Mykhailo DubelSubject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: digital distribution; Full Packaged Product; Original Equipment Manufacturer; GenuineKit; Hypertext Transfer Protocol
Summary/Abstract: The article analyzes the concept of distribution. The main objects of the distribution system - the manufacturer, the wholesale reseller, the retail reseller and the user - are identified and characterized. The article highlights the benefits of digital distribution over traditional distribution. The article analyzes the features of digital distribution in the areas of books, music, software and computer games. The article examines the genesis, evolution, and perspective of digital distribution
Journal: Бизнес управление
- Issue Year: 32/2020
- Issue No: 1
- Page Range: 96-112
- Page Count: 17
- Language: Bulgarian