Brand Talk on Facebook – a New Challenge in Marketing Communication Cover Image

Brand Talk on Facebook – a New Challenge in Marketing Communication
Brand Talk on Facebook – a New Challenge in Marketing Communication

Author(s): Rodica Săvulescu
Subject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Editura Comunicare.ro
Keywords: digital; Facebook communication; social network

Summary/Abstract: Online social networking – a world of connections, be they persons, thoughts or actions. The evolution of digital media raises new questions in marketing communication, as the formerly well-established patterns of delivering advertising messages are no longer appropriate in a participatory paradigm. This article reviews the particularities of social media – focusing on Facebook – and intends to present a set of communication directions for brands in the new digital reality.

  • Issue Year: XIII/2011
  • Issue No: 2
  • Page Range: 19-30
  • Page Count: 12
  • Language: English