DIGITAL TRANSFORMATION OF MARKETING COMMUNICATIONS
DIGITAL TRANSFORMATION OF MARKETING COMMUNICATIONS

Summary/Abstract: The digital transformation has led to radical changes in marketing communications. The traditional business model no longer covers all the needs of the modern consumer. That is why the transformation is mandatory for every company that wants to be competitive in the market. The Internet and digital media have opened up new opportunities for marketers who have adapted the tools they use to new consumer habits. Today, marketing communications more than ever require an integrated approach to reach a target audience, encompassing both traditional channels and the online opportunities offered by new technologies.

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