HERITAGE INTERPRETATION AS A TOOL FOR BLENDING NATURE AND CULTURE FOR A MORE DIVERSE AND ATTRACTIVE TOURISM PRODUCT (A Case-Study of a Nature Park in Southwest Bulgaria)
HERITAGE INTERPRETATION AS A TOOL FOR BLENDING NATURE AND CULTURE FOR A MORE DIVERSE AND ATTRACTIVE TOURISM PRODUCT (A Case-Study of a Nature Park in Southwest Bulgaria)

Summary/Abstract: Interpretation of the natural and cultural heritage is gaining growing importance in both the efforts for heritage preservation and the planning of tourism development. In an inter-related and globally informed world, the supply of attractive services which answer the needs of tourists is challenging. The instrument set of heritage interpretation might be a solution to this problem. The present paper aims to demonstrate this opportunity in a practical setting. It uses the method of the case study to explore one such example in the southwest corner of Bulgaria where the Nature Park of Belasitsa is located. The analysis covers interpretive trails developed in that area, blending nature with culture, and shows as a result the feasibility of the heritage interpretation approach for a number of local development goals.

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