CULTURAL IMAGINARIES OF NEOLIBERALISM: THE PRESS COMMUNICATION OF THE ART MUSEUM OF ESTONIA 2006–2015
CULTURAL IMAGINARIES OF NEOLIBERALISM: THE PRESS COMMUNICATION OF THE ART MUSEUM OF ESTONIA 2006–2015
Author(s): Johannes SaarSubject(s): Fine Arts / Performing Arts, Museology & Heritage Studies, Culture and social structure , Globalization
Published by: Teaduste Akadeemia Kirjastus
Keywords: cultural globalization; contemporary art; postcolonialism; cultural mimicry; neoliberal culture; Eastern Europe; Baltics; Estonia;
Summary/Abstract: The article elaborates on the public narratives of an Estonian cultural agent that testify to its rhetorical acculturation to the moral appeal of market-resilience and market rationalism. The cultural aspect of globalization is addressed by scrutinizing media messages that introduce Baltic art audiences to the contemporary global artworld. For that purpose, a discursive study of the press releases of the Art Museum of Estonia from 2006 to 2017 has been conducted. Depictions of the global artworld as a site of cultural anomie, belligerent rivalry and permanent societal crisis have been discussed as a neoliberal cultural fantasy that fosters and encourages aspiring contemporary artists to adapt to the opportunistic, competitive and survivalist role model of the entrepreneur of the self, as argued by Michel Foucault.
Journal: TRAMES
- Issue Year: XXIII/2019
- Issue No: 4
- Page Range: 471-497
- Page Count: 27
- Language: English