Consumption and Reading Habits in the Isolated Mountain Village of Straja in Suceava County
Consumption and Reading Habits in the Isolated Mountain Village of Straja in Suceava County

Summary/Abstract: The present research revaluates the data gathered along 13 years, regarding the media consumption and reading habits of a rural mountain community. Interview operators are used to get information by giving questionnaires to subscribers on one hand – a group of students belonging to FJSC Bucharest started it in 1996 and the inquiry will be resumed in 2016 along with the 20 – year anniversary – and yearly through forms filled in at the local Romanian Postal Office on another. We have in view the magazines and newspapers people subscribed to, the profile of the subscribers, the evolution and quantity of distribution, changes of the subscribers’ interest in a title or another. The research is focused on the access to national media over local one, the importance of specialized press, changes in the preferences of the subscribers. The questionnaires have in view the evolution concerning behaviors and reading habits over years of at least 500 persons and aims at getting data about: the beginning of subscription, duration of subscription, influences in choosing a certain media product, relations between audiovisual consumption and hardcopy, commuting and its implications in the growth of media consumption. The research was initially sponsored by Formula As Magazine and, based on the interviews of the initial 500 subscribers, should end up with an evaluation concerning these tendencies, immediately after the research report of 2016.

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