THE ELEPHANT IN THE ROOM: MEASUREMENT OF EFFECT
THE ELEPHANT IN THE ROOM: MEASUREMENT OF EFFECT
Author(s): Gary BuckSubject(s): Review, Methodology and research technology, Book-Review
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Measurement of Effect; causality; strategic communications; information operations; assessment strategy;
Summary/Abstract: A Review Essay by Gary Buck: The Book of Why - Judea Pearl, Dana Mackenzie. Basic Books, 2018 Measuring Social Change: Performance and Accountability in a Complex World - Alnoor Ebrahim. Stanford Business Books, 2019
Journal: Defence Strategic Communications
- Issue Year: 7/2019
- Issue No: 7
- Page Range: 147-160
- Page Count: 14
- Language: English