Communication, Authenticity and Social Leveling Cover Image

COMUNICARE, AUTENTICITATE ŞI UNIFORMIZARE SOCIALĂ
Communication, Authenticity and Social Leveling

Author(s): Daniel NICA
Subject(s): Ethics / Practical Philosophy, Political Philosophy
Published by: Editura Academiei Române
Keywords: authenticity; Adorno; jargon of authenticity; communication; social leveling; bourgeoisie; advertising;

Summary/Abstract: At its outset, the Romantic ideal of authenticity promised to liberate the Western individual from their conformity and standardization. But what, in theory, seemed to be a promise of individual emancipation, in practice, proved to be a large mechanism of alienation and social leveling. In this paper, which draws its theoretical insight from Critical Theory, I will try to offer a brief sketch of this paradoxical turn of authenticity. By extending some of Adorno’s consideration on the “jargon of authenticity”, I will outline how the contemporary obsession of authenticity subverts a truthful communication and neutralizes the critical potential of nonconformity.

  • Issue Year: LXVII/2020
  • Issue No: 2
  • Page Range: 113-121
  • Page Count: 10
  • Language: Romanian, Moldavian