Literary Discourses and Cultural Movements of Slowness in the 1980s and 1990s, Actualized in the Travel Form of Slow Tourism and Affirming the Political Component of Sustainability via the Triple Bottom Line’s Social and Environmental Dimensions
Literary Discourses and Cultural Movements of Slowness in the 1980s and 1990s, Actualized in the Travel Form of Slow Tourism and Affirming the Political Component of Sustainability via the Triple Bottom Line’s Social and Environmental Dimensions

Summary/Abstract: This article synthesizes, compares and analyzes writings from several fields as of the 1980s and 1990s, namely from literature and lifestyle, travel and tourism, as well as sustainable business management. It is founded on a comprehensive analysis of recent literary history in the spirit of comparative literature. The four main investigated fields are these: a) Literary, cultural and philosophical expressions and related societal movements of “slowness” that began in the 1980s and 1990s and still reverberate in today’s literary and cultural landscape; b) Social, political and environmental writings that detail the notion of “sustainability” which arose during the same time period and has become ever stronger since; c) Entrepreneurial actualizations of the notion of the “triple bottom line” which equally and steadily has gained momentum in business and wider social circles; and finally, d) Slowness as practiced in the form of “slow travel and tourism” as of the 1980s and 1990s, linking political, economic, social and ecological concerns, and being shaped by the writings under a)-c).

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