Some principles for the design
of successful and appealing websites
Some principles for the design
of successful and appealing websites
Author(s): Jaroslav Světlík, Ivo KoníčekSubject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Visual Arts, Communication studies, Theory of Communication, Sociology of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Website design; creativity; juxtaposition; logo; website header; call to action; site structure; menu; headlines; font size; text blocks; buttons; graphics; social media; engagement; site footer
Summary/Abstract: Digital marketing communications has been undergoing incredibly dynamic development recently and what is true today is not valid tomorrow and must be replaced by new findings. And with every considerations and recommendations a number of other questions appear, which deserve answers. The authors tried to find answers to these particular questions. The article deals with current issues of web design and some new trends in this sphere of social reality. In its first part, the author reflects on issues of creativity and their specifics in the case of web pages, including options, rules and regulations within the user experience design (UX) and user interface (UI). In the following article, in its second part, the authors present 10 golden rules for creating successful and effective websites that every as a successful web designer should know. The rules relate to the content of the site and its design.
Journal: European Journal of Media, Art and Photography
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 106-115
- Page Count: 10
- Language: English