HOW ENTREPRENEURS WORDS IMPACT THEIR SUCCESS. LIFE COACHPERSPECTIVE
HOW ENTREPRENEURS WORDS IMPACT THEIR SUCCESS. LIFE COACHPERSPECTIVE

Summary/Abstract: Language can affect the results or can bring positive results into the entrepreneurs life. In the case of business, entrepreneurs need to focus on using a positive language, whether we are talking about advertising, the business itself, the relationship with stakeholders or shareholders because people generally respond best to positive and not negative messages. Purpose: The purpose of this research is to show the impact of words on entrepreneurial success. Methodology: I applied a focus group where I invited 20 entrepreneurs from Iasi, Romania, from the IT field. Within the focus group I asked entrepreneurs a single question, "What are the biggest fears as an entrepreneur in terms of your professional life?" Main results: 95% of entrepreneurs fear to have financial failures and 90% of entrepreneurs have fear to say ’’NO’’. Life coaches need to be careful and aware when entrepreneurs want to move forward and move towards action or if they turn to inaction during the life coaching process. When entrepreneurs are confronted with certain fears, they have to change the values they are guiding in their lives. But to change their values, everything starts from what they think and what they say. Conclusions: Often words are used as a routine, without entrepreneurs becoming aware of the impact of words spoken. When entrepreneurs make statements expressing fear, despondency, pessimism and anxiety, they are constantly excused, they will shape entrepreneurs' reality and undermine their authority, power and presence. In addition, they have to focus on "how can they do a certain thing" and not on "why not doing something"?

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