The Wisdoms (Mudrolije). Proverbial Internet Memes through the Example of the Web Page Mudrolije sa Twittera Cover Image

Mudrolije. Internetski memi poslovičnoga karaktera na primjeru mrežne stranice Mudrolije sa Twittera
The Wisdoms (Mudrolije). Proverbial Internet Memes through the Example of the Web Page Mudrolije sa Twittera

Author(s): Željko Predojević
Subject(s): Customs / Folklore, Media studies, ICT Information and Communications Technologies
Published by: Hrvatsko etnološko društvo
Keywords: internet meme; digital folklore; proverb; oral literacy poetics; virtual communication; social networks; Mudrolije sa Twittera;

Summary/Abstract: This article discusses the problem of proverbial textual internet memes. These can be compared with proverbs in their form and content, and with literary oral poetics in their means of transmission. All described memes are from the Instagram profile Mudrolije sa Twittera and they can be divided into two separate groups. In the first group are memes that paraphrase already existing proverbs, and in the second are memes that imitate the genre of proverbs in their structure and stylistics, and which can be considered their surrogates in online communication. It has been noted that these memes behave like short literary forms in internet communication and that they generate new online proverbial messages that can be compared with proverbs. These memes are created by imitating a proverbial form (shortness, truthfulness, experience) and transmitted in the same way as the short oral forms, but via different forms of communication – instead of verbal communication they are transmitted online, i.e. through virtual communication.

  • Issue Year: 49/2019
  • Issue No: 42
  • Page Range: 152-172
  • Page Count: 21
  • Language: Croatian