IMPLEMENTATION OF CORPORATE ENTREPRENEURSHIP AS A MEANS OF BOOSTING OPERATION OF ENTERPRISES IN THE TOURISM SECTOR IN THE REPUBLIC OF MACEDONIA
IMPLEMENTATION OF CORPORATE ENTREPRENEURSHIP AS A MEANS OF BOOSTING OPERATION OF ENTERPRISES IN THE TOURISM SECTOR IN THE REPUBLIC OF MACEDONIA

Summary/Abstract: Tourism is a particular service sector, most complex socioeconomic phenomenon and one of the fastest growing sectors in the global economy that cares for realization of tourist needs. Between the dependencies on tourism products is a direct consequence of the characteristics of the tourist offer. On the other hand, the tourist offer creates the final products that are offered to customers. Of special importance is the study of factors that are influencing the tourist offer. The improvement of operations and the increase of the efficiency of the operations is a challenge for any enterprise. Basics of the successful operation of every enterprise are the constant establishing of new methods and forms of work. The development and establishing of the concept of corporate entrepreneurship in operation allows constant establishing of new forms of work, encouragement of teamwork and entrepreneurial concepts of behavior of the enterprises. In the applied part of the paper a survey will be conducted among the enterprises in the field of tourism for knowledge and implementation of the concept of corporate entrepreneurship. The aim of the research consists of the understanding the real situation in terms of implementation of this new concept of operations for enterprises in the field of tourism. On the basis of the received results, the possibilities offered by this concept will be indicated. The contribution of this paper consists in expanding the literature in this area and implementation of the concept of corporate entrepreneurship in enterprises in the field of tourism in order to improve their operation and meet the needs of consumers of tourism services.

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