Rynek filmowy jako część systemu masowych rynków medialnych
Film Market as a Part of the System of Mass Media Markets

Summary/Abstract: The article presents a new look at the concept of media system. The author believes that the current research on traditional information media: press, radio, television and the Internet should be extended to reflect on creative and entertainment media. The concept of “the system of mass media markets” has also been introduced, which (in addition to media “with an important information component”) includes such markets as: the publishing market, film market, phonographic market, exhibition market, performative and event market, digital interactive entertainment market and advertising market. A significant role in this system is played by the film market, which for historical, genological, economic and social reasons is one of the most important elements of the contemporary media landscape dominated by several major entities.

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