THE USE OF COMMUNICATION METHODS AND TOOLS IN THE DISPUTE BETWEEN MACEDONIA AND GREECE
THE USE OF COMMUNICATION METHODS AND TOOLS IN THE DISPUTE BETWEEN MACEDONIA AND GREECE

Summary/Abstract: Since the day when the Republic of Macedonia declared its independence and left the community of the Federative Republic of the Yugoslavia, it was confront with the issue imposed by its neighbouring country – the Republic of Greece – about preserving its name, identity, language, culture and tradition. This constricted the country in terms of democratic development, in joining international organizations and especially in becoming a member of the security system of NATO and integration in the European Union. From the very beginning, the Republic of Greece has shown a long-term unvarying strategy when it comes to the Macedonian issue in general as seen in the request to use a single name for all purposes (erga omnes). On the other hand, the Republic of Macedonia has shown to be frailer, more vulnerable and undoubtedly far less skilful in finding a way to use the tools for communication with the public for their own benefit. Simply knowing the methods, tools and systems of communication is not enough and until recently there was no desire to learn how to properly use them, especially when it came to successful communication with the international community. Opposite to the Macedonian passive policy, the Republic of Greece and its proactive role, particularly in using the methods of communication with the public, lobbyists and lobby groups, skilfully using spin techniques, particularly with the international community and using communication tools such as press conferences, press releases, statements, briefings, press tours - thus being a step ahead in this extremely sensitive and especially important question of survival and the future of our state.

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