Фотографският образ – ключов елемент от съвременната реклама
Photographic Image as a Key Element of Contemporary Advertisement
Author(s): Angel KotsevSubject(s): Social Sciences, Theatre, Dance, Performing Arts, Education, Fine Arts / Performing Arts, Photography, Essay|Book Review |Scientific Life, Visual Arts, Higher Education , Cultural Essay, Film / Cinema / Cinematography
Published by: Нов български университет
Keywords: advertisement; photographic images; computer generated images
Summary/Abstract: This article explores the general content of printed advertisement, its elements and their interaction. By making a brief presentation of the different elements involved in print advertising, the research attempts at presenting and summarizing the role in advertising of illustrations and photographic images in particular. The study will also try to give a clear answer to the question concerning the quantity of photographic images compared to other types of illustrations, drawings, collages or computer generated images in Bulgarian print advertising during the period 2000-2017.
Journal: Следва : Списание за университетска култура
- Issue Year: 2020
- Issue No: 40
- Page Range: 91-96
- Page Count: 6
- Language: Bulgarian