THE CONCEPT OF CSR AS ELEMENTS OF BUILDING ECONOMIC AND SOCIAL RELATIONS WITH THE EXTERNAL ENVIRONMENT OF THE ORGANIZATION (OUTLINE OF THE PROBLEM)
THE CONCEPT OF CSR AS ELEMENTS OF BUILDING ECONOMIC AND SOCIAL RELATIONS WITH THE EXTERNAL ENVIRONMENT OF THE ORGANIZATION (OUTLINE OF THE PROBLEM)

Summary/Abstract: Each economic activity is perceived basically from the point of view of economic success, which is effectiveness (efficiency) and economics (thriftiness). However, this valuation is not complete as each economic activity should also be evaluated from the ethical perspective. It was only a decade ago when business ethics was viewed solely as administrative compliance with legal and internal rules and regu- lations. Nowadays the situation is completely different as interest in business ethics is no more pure formality but help for entrepreneurs to gain customers’ trust inorder to succeed. Like never before, corporations are being asked, encouraged and prodded to improve their business practices to emphasize legal and ethical behav-ior. Companies, professional firms and individuals alike are being held increasingly accountable for their actions, as demand grows for higher standards of corporate social responsibility naturally but often unexpectedly in a person’s life. For exam-ple, some people who steal money from their employers do so because of personal financial difficulties. If they had been able to avoid personal problems, they might also have avoided the temptation to steal.

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