Rhetorical analysis of david černý’s art installation “Entropa: Stereotypes and barriers to be demolished” Cover Image

Реторичен анализ на артинсталацията на Давид Черни по проект на тема „Ентропа“ – стереотипи и бариери за разрушаване
Rhetorical analysis of david černý’s art installation “Entropa: Stereotypes and barriers to be demolished”

Author(s): Rositsa Yordanova
Subject(s): Philosophy, Social Sciences, Communication studies, Theory of Communication, Rhetoric
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: David Černý; installation; rhetoric – neoavantgarde art; stereotypes and biases in intercultural communication; visual rhetorical images

Summary/Abstract: The aim of the rhetorical analysis of David Černý’s art installation “Entropa: stereotypes and barriers to be demolished” is to answer the following the questions: What is the rhetorical situation? What is the audience it addresses? Who is the author? What is the purpose of the visual rhetorical message? In what genre can the art installation be placed? What visual images and visual argumentation are used to achieve the purpose? What is the effect and how did the audience respond to Černý’s installation? The specific interdisciplinary scientific field of the relation between rhetoric and neoavantgarde art is the background against which we analyze the creation as well as the setting in which the art installation is perceived and interpreted as visual political rhetorics.

  • Issue Year: 1/2020
  • Issue No: 7
  • Page Range: 201-209
  • Page Count: 9
  • Language: Bulgarian