Корпоративната култура – мисия, визия, ценности
Corporate culture - mission, vision, values

Rhetorical models used in a workshop to increase the effectiveness of business communication within the company team

Summary/Abstract: Corporate culture is a symbiosis between the mission, vision, and values of a company. This article reveals the rhetorical models used in the implementation of a workshop to improve the effectiveness of business communication within the company team. Increasingly used as a major tool for increasing the popularity of Employer Branding, corporate culture is becoming a prerequisite for sustainable development. It is the basis of corporate communication and uses proven rhetorical techniques to achieve a balanced and successful communication with the organization’s internal and external audiences.

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