Development of Services in the Hospitality Sector. Case Study: S.C. RO COM CENTRAL S.A.
Development of Services in the Hospitality Sector. Case Study: S.C. RO COM CENTRAL S.A.
Author(s): Florina StefănacheSubject(s): Economy, Marketing / Advertising, Tourism
Published by: Facultatea de Management, Academia de Studii Economice din Bucuresti
Keywords: SPA center; Hotel; Services; Customers;
Summary/Abstract: Opening a SPA center in the Central Plaza hotel is needed for various reasons: it increases the turnover with at least 25 % compared to a hotel without SPA center; at least 20-25% of hotel customers can be attracted to these services (an important criterion in the choice of hotel by customers); and transformation of the hotel with seasonal activity in "all-seasons" hotel. The market in which S.C. RO COM CENTRAL S.A. is standing is very extensive. Customers are both around the country and abroad. With the opening of the SPA center, the company significantly increases the number of customers and also the accentuated development of the hotel market.
Journal: Business Excellence and Management
- Issue Year: 4/2014
- Issue No: 2
- Page Range: 28-35
- Page Count: 8
- Language: English