INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
Author(s): Alexandra Giuliana AndronicSubject(s): Social Sciences, Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies, Business Ethics
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Internet; Advertising; Marketing online; Online advertising; Online consumer behavior; Digital marketing;
Summary/Abstract: Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.
Journal: Network Intelligence Studies
- Issue Year: VII/2019
- Issue No: 13
- Page Range: 71-79
- Page Count: 9
- Language: English