BRAND LOGO PERCEPTION IN A GLOBALIZED SOCIETY
BRAND LOGO PERCEPTION IN A GLOBALIZED SOCIETY
Author(s): Emanuela Maria AvramSubject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Evaluation research, Social development, Marketing / Advertising, Globalization, Socio-Economic Research
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Logo perception; Strong brands; Color; Globalized society; Consumers;
Summary/Abstract: Strong brands are rapidly spreading into a globalized society and becoming known to many people. Elements such as name, graphic representation, symbols and colors used are the most important features of a brand. They differentiate the brands and attract consumers thus having a strong impact on their buying decision. That is why looking into consumer perception about brand logo is of crucial importance to organizations. This study offers examples of different brands illustrating how powerful a good logo is. The results reveal the importance of colors and brand logo design and the power of these elements to influence consumers’ decisions and emotions.
Journal: SEA – Practical Application of Science
- Issue Year: VII/2019
- Issue No: 19
- Page Range: 39-46
- Page Count: 7
- Language: English