ИНДИВИДУАЛНИ И СОЦИАЛНИ ФАКТОРИ ЗА ИЗБОР НА АКАДЕМИЧНА СПЕЦИАЛНОСТ – ТЕОРЕТИЧЕН АНАЛИЗ
INDIVIDUAL AND SOCIAL FACTORS OF SUBJECT CHOICE IN HIGHER EDUCATION

Summary/Abstract: There is an "eclectic explanation" of the academic choice in the research literature today. It comprises individual structural and cultural factors that influence the subject choice in higher education. Here, a complex model is presented, which is based on Ajzen's theory of planned behavior and Jung, Mayers and Briggs' concept of psychological types. Examining these approaches in a complete explanatory behavioral model will provide a more explicit analysis of the personal, as well as social and structural premises of the academic choice. This is an attempt to answer the question whether the subject choice is an inertia from the traditional Bulgarian studiousness, or it is a specific behavioral model, namely an instrument for accomplishing goals, important for young Bulgarians in the context of the existing opportunity structure.

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