New Media, New Idols? Cover Image

New Media, New Idols?
New Media, New Idols?

Author(s): Orsolya Gergely
Subject(s): Social Sciences, Communication studies
Published by: Scientia Kiadó
Keywords: role model; media usage; media star; teenager, value; content analysis;

Summary/Abstract: Who could be a role model for the teenagers? Whose attitude, outer and inner values appear to the teenagers as an example to be followed? Has the media and media usage an impact on this? How can this be identified? We wanted to find out whether the pupils from our region have idols and, if so, who their icons and role models are, who the ones are that have an exemplary behaviour in their eyes, to whom they would like to compare themselves when they grow up. Have the age, the gender, and residence of the pupils any influence on the choice of role model? Does the parents’ educational level have any impact on this?The paper aims to present the role model question among teenagers. The analysis is based on two important surveys conducted among Hungarian teenagers from Szeklerland, Romania (Covasna, Harghita and Mureş counties). The surveys took place in spring 2012, and more than two thousand of pupils in the 7th and 11th grade were involved. Can we conclude that the new media brought along the new idols? The media has definitely a strong impact on the young people's, children' life, on their world-perception – can this be identified even here, regarding the role models? And do what these results shed light on? What kind of new possibility, new chance or new challenge do the parents, pedagogues, teachers, local communities have if they know of these role model practices their teenagers have?

  • Issue Year: 2014
  • Issue No: 1
  • Page Range: 109-120
  • Page Count: 12
  • Language: English