Mothers Online
The Content Analysis of the Mothers from Csík (Ciuc) Facebook Group

The Content Analysis of the Mothers from Csík (Ciuc) Facebook Group

Summary/Abstract: In this paper, a closed Facebook group will be presented and analysed, which has more than 2,000 members at this moment. This is a formal community on Facebook, the members do not know each other in a lot of cases; every woman can become a member who has a child and lives in Miercurea Ciuc (Romania, Harghita County) or in its closer surroundings. Since 2009, in Miercurea Ciuc there was created a Yahoo! Groups platform for information sharing: a communication platform to formulate questions and get answers, for discussing topics, for forming smaller groups around several topics. After more than one year, a Facebook platform as well was associated to this mailing list since Facebook provided an easier way for mothers to get involved in a discussion, to make comments, or to add an opinion. This paper's aim is to analyse this Facebook profile along some main aspects. There will be analysed the main topic of the posts, the most frequent topics, since the most popular topics (with a big number of comments, likes), the events of the group, the main opinion leaders, and there will be drawn a typology of the members as well as the Facebook group’s impact on the mailing list will be discussed. We will use content analysis, but there will be interviews with the group administrator and moderator, and some users as well.

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