Uwarunkowania rozwoju handlu elektronicznego w Polsce
Conditions of the development of electronic commerce in Poland
Author(s): Katarzyna PieczarkaSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: e-Commerce; ICT; Omnichannel commerce; Mobile commerce; Virtual Reality; Augmented Reality;
Summary/Abstract: The main aim of this article is to identify the contemporary determinants of the development of electronic commerce in Poland and state their influence on online businesses. In order to achieve this, descriptive statistics and statistical analysis, including comparative analysis, have been applied. On the basis of the examination, the contemporary growth factors (opportunities) in e-commerce such as m-commerce, Omnichannel commerce, Virtual Reality, and Augmented Reality can be characterised. The analysis also focuses on potential Internetrelated threats and their impact on e-businesses.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 63/2019
- Issue No: 7
- Page Range: 92-102
- Page Count: 11
- Language: English