Fashion as a Communicative Phenomenon Cover Image

Fashion as a Communicative Phenomenon
Fashion as a Communicative Phenomenon

Agenda Setting for a Research Project on Youth’s Clothing Consumption

Author(s): Laura Nistor
Subject(s): Social Sciences, Sociology
Published by: Scientia Kiadó
Keywords: fashion consumption; youth; communication;

Summary/Abstract: In spite of its omnipresence, fashion only rarely constitutes an explicit research subject among Romanian scholars. In the present review, I intend to set the ground for a research project aiming at studying youth’s fashion-related consumption mostly from the viewpoint of their “fashion talks”, i.e. those discursive repertoires through which youngsters defi ne what is fashion and fashionable in terms of clothes. The assumption is that in spite of its social, economic, and psychological aspects fashion and clothing consumption can be well defi ned within a communicative framework. In this sense, some theoretical viewpoints and research questions are formulated in order to outline a research agenda for a research project on youth’s fashion consumption.

  • Issue Year: 2016
  • Issue No: 3
  • Page Range: 73-79
  • Page Count: 7
  • Language: English