Видавнича справа як об’єкт стратегічного управління: що рекомендують молоді науковці?
Publishing as an object of strategic management: what do young scientists recommend?

Summary/Abstract: Modern higher education is transforming. New educational programs at many universities aim to summarize the entrepreneurial experience of business organizations, to develop strategies and business models for their development, and to incorporate the results of research into the practice of entrepreneurship. At the same time employers as the most active stakeholders are involved in determining the content of educational programs, organizing practical training for their students, writing final qualification papers. The Department of Economic Theory of Yaroslav Mudryi National Law University implements two master’s degree programs – “Business Consulting” (specialty 051 “Economics”) and “Business Administration” (specialty 073 “Management”). The graduates of these programs – Marina Gusleva and Daria Ivanisenko – have prepared qualification works under the direction of Doctor of Economic Sciences, Professor Liudmyla Shevchenko. They have done research on publishing in Ukraine and have developed strategies and programs for the development of “Pravo” Publishing House, for which I am very grateful. The results of the research were discussed with the managers. Most of the practical recomendations will be used in publishing activities. The article provides an analysis of the main proposals for the development of corporate, competition and marketing strategies for the development of “Pravo” Publishing House.

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