Visual merchandising skierowany do dzieci reprezentacją innowacyjnych rozwiązań relacyjnych
Visual Merchandising aimed at Children as Representation of the Innovative Relational Solutions

Summary/Abstract: Human being as sensual entity experiences the environment by means of reactions to stimuli. The world around him with a multitude of forms, variety of smells and sounds is nothing but endless source of inspiration. In the economic relations between companies and their customers variety of elements of the environment is an arsenal of communication tools that can be used to attract attention and excitation of the customers – children’s in particular. Children as the youngest participants in the market are one of the groups that begin to play a decisive role in the purchase processes. Traders just for them change shops into the theatre of the imagination. The modern management concepts as visual merchandising are applied there. Communication of the space combined with the uniqueness of the offer and customization of the customer service have one aim to build an emotional relationship between shop and the client and finally the boundaries between shopping, fun and play are blurred.

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