Znaczenie sprzedaży partnerskiej dla społecznej odpowiedzialności biznesu na przykładzie branży spożywczej
The Importance of Partner Sales for Corporate Social Responsibility on the Example of the Food Industry

Summary/Abstract: The purpose of the article is to present the role of partner sales in corporate social responsibility and its importance for it. In the era of globalization, issues related to corporate social responsibility play a huge role in the development of enterprises, while partner sales as a developed, proven method is becoming increasingly important for the food industry. The article uses statistical data, among others GUS and IERiGZ, as well as information obtained from face-to-face interviews with traders at various levels of management related directly to the food industry. Direct interview questionnaires were basic research tools, and the collected information was analyzed and interpreted. The role of CSR in the industry was pointed out, as well as examples of good practices used in the food industry (intentionally not mentioning the name of the plant) from the point of view of the trader and recipient.

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