Challenges of public diplomacy in the post-modern era. Selected problems Cover Image

Wyzwania dyplomacji publicznej w epoce ponowoczesnej. Wybrane problemy
Challenges of public diplomacy in the post-modern era. Selected problems

Author(s): Dorota Fater
Subject(s): Politics / Political Sciences, Politics
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: public diplomacy; cultural diplomacy; cultural policy; Postmodernism; post-modernity or the postmodern condition; globalization; ICT; soft power; reputation or image of Poland

Summary/Abstract: The development of Internet as the universal medium of global range, and popularity of social media especially, made diplomacy understood as a dialogue on the line: Government A – Government B highly insufficient mean of transcultural communication. In post-modern, multivectoral world there is a need of augmenting traditional model of diplomacy by two additional channels: “Government of the country A – society of the country B” and “the direct channel for the distribution of information between the members of both societies”. These two forms of communication constitute so called “public diplomacy”. This article is an attempt of answering the question, what challenges are facing those who create policies in public diplomacy and which means they apply to achieve the objectives pursued.

  • Issue Year: 2019
  • Issue No: 47
  • Page Range: 41-55
  • Page Count: 15
  • Language: Polish