Potencjał tokenizacji w rozwoju startupów
technologicznych
The Prospects for Tokenization in the Development
of Tech Startups
Author(s): Lesław PietrewiczSubject(s): Economy, Business Economy / Management, Financial Markets, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: blockchain; startup; token; tokenization; token economy
Summary/Abstract: Tokens are financial and governance instruments specific to blockchain-based decentralized platforms. The paper extends the current conceptualization of tokens by modeling their active use by technology startups commencing at the stage of idea development, that is before the commercialization stage, on which the current thinking is focused.It is proposed that tokenizing relations between tech startups and their prospective customers can help address two major challenges of technology entrepreneurship: linking interests of tech developers and prospective customers, and pricing early-stage tech solutions.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 11.2
- Page Range: 457-468
- Page Count: 12
- Language: Polish