Marketingowa komunikacja internetowa jednostek naukowych w kontekście współpracy z przedsiębiorstwami
On-line Marketing Communication of Research Units in the Context of Cooperation with Enterprises

Summary/Abstract: The aim of the article is to assess the use of a website by research units as the main communication tool in a virtual environment in the context of the development of relationships with enterprises. The research was conducted in September 2017 and March 2018 usingthe method of critical analysis of secondary sources in the form of websites of all parameterized research units located in the Lodz region. The analysis confirms the conclusions from previous international and Polish research. The situation does not change despite the passage of years and it negatively affects the cooperation of the world of science and business. The analysis of websites has proved their low use as the main communication tool in the contextof relations with the business environment. Websites of research units are definitely more often used for communication in the area of education than in the business area.

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